Tomas M. Krogh.
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Investor Profile

Wayra (Telefónica).

PropTechIoTSmart Buildings

Editorial Perspective

Wayra is Telefónica's global open innovation platform and CVC, with a London hub. They invest pre-Series A to Series B across IoT, AI, cybersecurity, and smart buildings—making them relevant for PropTech and ConTech founders whose products rely on connectivity, IoT sensors, or smart building infrastructure. The strategic value is access to Telefónica's enterprise client base and telecom infrastructure. Best fit for founders building IoT-enabled PropTech—smart building management, connected construction sites, environmental monitoring, or tenant connectivity solutions. Not ideal for pure software plays without a hardware or connectivity component.

Investment Profile.

Check Size

£0.3M–£1.0M

Active Fund Vintage

2024

Investment Stages

Pre-Seed, Seed

Headquarters

London, UK

Investment Strategy.

The complete funding journey. This firm focuses on stages highlighted below.

Pre-Seed

$10K–$1M

Stage Focus

Proof of concept / Prototype

Growth Elements

  • Hiring
  • Product development
  • Early validation

Seed

$500K–$3M

Stage Focus

Product-market fit

Growth Elements

  • Hiring
  • Product iteration
  • Initial traction

Series A

$5M–$15M

Stage Focus

Revenue growth & scale

Growth Elements

  • Hiring
  • Development
  • Operations
  • Branding & Marketing

Series B

$15M–$50M

Stage Focus

Growth & expansion

Growth Elements

  • Hiring
  • Market expansion
  • M&A exploration

Series C

$50M–$200M+

Stage Focus

Large-scale expansion

Growth Elements

  • International markets
  • Acquisitions
  • Scale operations

Check Size for This Fund

£0.3M–£1.0M

Typical check size across all stages. Size may vary by stage and fund vintage.

Notable Portfolio.

205 portfolio companies globally

Recent Activity.

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Active London programme (2024-2025)

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IoT and Smart Buildings investments

Tomas M. Krogh - Fractional commercial advisor

Tomas M. Krogh

Fractional Chief Commercial Officer

I specialize in taking founder-led commercial engines apart until only the parts that work are left standing. Before advising, I operated-scaling a business from zero to the FT1000 list three years running and facilitating 10 billion DKK in property transactions. I don't write polite advisory decks; I give you the exact commercial reality check you need before an investment committee does it for you.

Commercial intelligence last verified on 22 April 2026. Public deal activity sourced via Crunchbase/Dealroom.

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