Insights
Essays for founders who are tired of polite advice.
Editorial takes on commercial strategy, fundraising and go-to-market. Written for founder-led businesses between £1M and £15M. No frameworks for frameworks' sake. No content marketing dressed as thinking.
Sales & growth
Founder-led sales is a symptom. Build the engine before you hire a salesperson.
Why the first sales hire so often fails, what I learned the slow way at Bomae, and the order that works: build it, measure it, sell it.
9 min read · Read essay →
Fundraising
PropTech investors UK.
Who actually writes cheques into UK PropTech, what they check before they meet you, and the commercial reality most founders miss until a partner politely passes.
8 min read · Read essay →
If you're stuck