Tomas M. Krogh.
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Fractional commercial director · London

A fractional commercial director for London founders.

I build the commercial engine, measure it and get it sold. One or two days a week, in London every month, from £3,000 a month.

Book a 20-minute callHow I work

Or email tmk@tomaskrogh.com

The short answer

What is a fractional commercial director?

A fractional commercial director is a senior commercial leader who works in your business one or two days a week instead of full-time. I own marketing and sales as one engine: the positioning and demand, the data that shows what works, and the sales process that turns it into revenue.

In London every month. £3,000 a month for one day a week, £5,500 for two. No minimum term, no notice period.

Same job, two names

Commercial director or CCO? Stop worrying about the title.

In the UK, most people search for a commercial director. In scale-ups, the same role is called chief commercial officer. The job is identical: own everything between “nobody’s heard of you” and “signed contract”. If it touches revenue, it’s mine.

How I work

Build it. Measure it. Sell it.

  • -Build it. Positioning, brand and the demand engine: content, campaigns, partnerships, paid and organic. Marketing is the strategy that sets the Ps, so it comes first.
  • -Measure it. Every pound tracked from the first creative to the signed customer. Which campaign, which page, which salesperson, how long at every step. One dashboard your team actually opens.
  • -Sell it. A sales process a new hire can run, pricing that reflects the value, and a pipeline you can read without asking the founder.
Indifference is the enemy. The riskiest thing you can do is be ignorable.

What I believe

Signs

You probably need one if.

  • -The founder is still the best salesperson, and the only one who can close.
  • -You spend on marketing but can't say which pound brought in a customer.
  • -Your brand looks and sounds like every competitor's. Polite, safe and forgettable.
  • -Marketing and sales blame each other, and nobody has the numbers to settle it.
  • -Leads come in, but there's no process that turns them into revenue.
  • -Growth has flattened and nobody can say exactly where it leaks.

Not sure yet? Take the 60-second Commercial Health Check →

London

How it works from Copenhagen to London.

I’m based in Copenhagen and in London every month for on-site days. How many on-site days you get is agreed with you, based on what the work needs that month. In between: remote working days, a weekly commercial meeting and async access.

FAQ

What London founders ask.

Is a fractional commercial director the same as a fractional CCO?

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Same job, different title. UK businesses tend to say commercial director, scale-ups say chief commercial officer. Either way it means owning everything between nobody knowing you and a signed contract.

How much does a fractional commercial director cost in London?

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The UK market range is £900 to £1,500 a day, usually £4,000 to £8,000 a month for one to two days a week. Mine is £3,000 a month for one day a week and £5,500 for two, excluding VAT. Full cost breakdown →

Do you work on site in London?

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Yes. I'm in London every month. How many on-site days you get is agreed with each client, based on what the work needs. Remote days and async access in between.

Can you hire my first salesperson?

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Yes. I write the playbook first, so the hire has something to run, then the job spec, then I help you interview and onboard.

What if we need more than two days a week?

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Then you need a full-time commercial director, and I'll help you find and onboard them. Fractional or full-time? →

Proof

Built, not advised.

Co-founder · Property

Bomae.

0 to 28M DKK and 3× FT1000

Built a new category in Danish property: buyer's advisory. I owned the commercial engine end to end.

Read the story →

Co-founder & CEO · Marketplace

MovoGO.

Digitising equipment rental

A SaaS operating system for rental companies plus an instant-booking marketplace for contractors.

Read the story →

Board member

Samala.

A commercial and data lens on the board

External board member at a 60M+ DKK Danish company with a digital and commercial mandate.

Read the story →

Pricing

1-2 days a week. Month to month.

Main offer

Fractional CCO - 1 day a week

£3,000/ month

Embedded as your part-time CCO. I sit in your leadership meetings, build the brand, demand and sales engine with your team, and own the outcomes alongside you.

  • -One day a week, on site or remote
  • -Marketing, data and sales on one agenda
  • -Direct line to me, always

No minimum term. No notice period.

Fractional CCO - 2 days a week

£5,500/ month

For the build phase after a raise or a new strategy. Two days a week to build the demand engine, the data behind it and the team that runs it.

  • -Two days a week, on site or remote
  • -Brand, campaigns, tracking and pricing
  • -First commercial hires, onboarded

No minimum term. No notice period.

All prices

Next step

Twenty minutes will tell us if it fits.

Book a 20-minute call

Or email tmk@tomaskrogh.com