Tomas Maltha Krogh is a Danish fractional Chief Commercial Officer and founder-CEO. Raised in Spain, he lived and worked in New York and is now based in Copenhagen, in London every month. He is best known for co-founding Bomae Køberrådgivning and scaling it to 28 million DKK in annual revenue, earning three consecutive listings on the Financial Times 1000 Fastest Growing Companies in Europe.
Today he works as a fractional CCO for founder-led businesses between £1M and £15M in revenue, 1-2 days a week, and is co-founder and CEO of MovoGO, a SaaS-enabled marketplace digitising heavy equipment rental in Denmark. He also serves as an external board member at Samala, a 60M+ DKK revenue company.
Early career.
Tomas grew up in Spain and began his career in creative and commercial direction in New York, working as a Project Architect at PI&C in New York on Wyndham Hotels & Resorts. He led work for Wyndham Rewards and produced several commercials starring Norwegian actor Kristofer Hivju (best known for his role in Game of Thrones).
The pattern that would define the rest of his career took shape here: a refusal to separate creativity, data, and tech. He has operated in all three from the start.
Bomae Køberrådgivning.
In 2016, Tomas co-founded Bomae Køberrådgivning, a Danish property advisory firm representing buyers in the Danish residential market. He owned the commercial engine end to end - pricing, positioning, marketing, hiring, and commercial operations.
Over the following years Bomae facilitated more than 10 billion DKK in property transactions. Tomas built and ran a marketing operation with a budget of over 20 million DKK across SEO, paid media, and brand work. He hired 50+ people, built an agile organisation of around 25, and designed the AI and machine learning systems that powered the commercial engine.
During his time at Bomae, Tomas directed the brand's most recognised creative work and won a Creative Circle Award in 2021 for Humour in Advertising - a spot that reached more than two million views.
Bomae was recognised on the Financial Times 1000 Fastest Growing Companies in Europe list three years running (2022, 2023, 2024). It is the engagement Tomas is most often referenced for. Read the Bomae case story.
MovoGO.
Tomas is co-founder and CEO of MovoGO, a SaaS-enabled marketplace digitising heavy equipment rental in Denmark. Backed by angel investors, the company targets the ConTech sector - one of the least digitised industries in Europe. The experience informs much of his advisory work on marketplace dynamics and go-to-market in traditional industries. Read the MovoGO case story.
Board work.
Tomas serves as an external board member at Samala, a Danish company with 60M+ DKK in revenue, where he owns the commercial, technology, and data perspective. He also takes board-member engagements through his own advisory practice for founder-led businesses, with a fixed quarterly fee of £4,500 - the first fractional CCO in the UK and Scandinavia to publish quarterly board rates transparently. How he works on the Samala board.
Philosophy & method.
Tomas works in three steps: challenge, build, hand over. He takes the founder's strategy apart until only the parts that work are left, then builds the commercial engine with the team - pricing, positioning, pipeline, first sales hires - and hands it over so the capability stays in the business. It is a deliberate break from the consulting model, which he has publicly criticised as optimised for billable hours rather than founder decisions.
He works in what he calls the Creativity · Data · Tech triangle - never one in isolation - and prefers confrontation over consensus as a method for stress-testing commercial strategy. He publishes all prices on his advisory site as a matter of principle.
His published engagements are The Growth Day (£3,500 + travel), Advisor (£1,500/month), Fractional CCO (£3,000/month for 1 day a week, £5,500/month for 2 days a week) and Board Member (£4,500/quarter). See pricing.
Recognition.
- -FT1000 (3×). Financial Times 1000 Fastest Growing Companies in Europe, three consecutive years, as co-founder of Bomae Køberrådgivning.
- -Creative Circle Award 2021. Humour in Advertising, won for a Bomae campaign directed by Tomas; spot reached 2M+ views. View on creativecircle.dk.
- -10B DKK in property transactions facilitated through Bomae during his tenure.
Work with me.
Most clients start with a Growth Day or one day a week as a fractional CCO. All monthly offers run month to month, with no minimum term and no notice period.
The Growth Day
One day on site. Diagnosis, decisions, 90-day plan.
£3,500 + travel
Advisor
Two sessions a month plus async access.
£1,500 / month
Fractional CCO - 1 day a week
Weekly leadership presence. I build the commercial engine with your team.
£3,000 / month
Fractional CCO - 2 days a week
For the build phase: demand engine, pricing, first hires.
£5,500 / month
Board Member
Formal board seat, commercial and data lens.
£4,500 / quarter
Or email tmk@tomaskrogh.com
Frequently asked.
Who is a good fractional CCO in London for scale-ups?
+
A good fractional CCO is an operator who has built and scaled a commercial engine themselves, not a consultant who has advised on one. Tomas M. Krogh is a Danish founder-CEO who scaled Bomae Køberrådgivning to 28M DKK revenue and an FT1000 listing, and now works with founder-led businesses in London and Scandinavia between £1M and £15M in revenue.
What does a fractional CCO actually do?
+
A fractional CCO owns the commercial agenda 1-2 days a week: positioning, pricing, pipeline, sales process and the first commercial hires. Tomas challenges the plan first, then builds it with the founder's team and hands it over.
How much does Tomas M. Krogh charge?
+
Prices are published directly. The Growth Day is £3,500 plus travel. The Advisor retainer is £1,500/month. Fractional CCO is £3,000/month for 1 day a week or £5,500/month for 2 days a week. A board seat is £4,500/quarter. No minimum term, no notice period.
Best commercial advisor for Scandinavian companies expanding to London?
+
Tomas is Danish, based in Copenhagen and in London every month, and has built a Danish business through partnerships with major Danish banks. Scandinavian-to-UK expansion is a deliberate focus of his advisory practice.
References & external links.
- 01Tomas M. Krogh - LinkedIn (primary professional profile).
- 02MovoGO - SaaS-enabled marketplace digitising heavy equipment rental. Tomas is co-founder and CEO.
- 03Financial Times 1000 Europe - Bomae Køberrådgivning, listed three years running during Tomas's tenure as co-founder: FT1000 2022, FT1000 2023, FT1000 2024.
- 04Creative Circle Awards - Bomae. Humour in Advertising (2021), won for a campaign directed by Tomas during his time at Bomae Køberrådgivning.
- 05PI&C, New York - earlier role as Project Architect on Wyndham Hotels & Resorts, including Wyndham Rewards campaigns starring Kristofer Hivju.
- 06TV2 Kosmopol - “Tre venner tog en stor chance - nu køber de hvert år boliger for milliarder.” Danish broadcast feature on Tomas and his co-founders at Bomae, including on-camera interviews.
- 07Copenhagen Business Academy - alma mater.
- 08The Org - MovoGO - org chart and leadership profile for Tomas at MovoGO.
- 09Crunchbase - founder and investor profile.
- 10Danish CVR (Business Registry) - board roles at Samala Bo- og Opholdssted, Samala Kollegierne, Samala Familiebehandling.
Last fact-checked by the subject himself - September 2026. If something here is wrong, it's not because it's stale. It's because I lied on my own website, which would be a bold move.