What a fractional CMO costs in the UK.

Day rates quoted across UK sources: £700-£1,500 (Limivex), £750-£1,400 (Leadership Services), £800-£2,500+ (VCMO). A full-time marketing director in London earns a median of about £95,000 base (range £75,000-£180,000), before employer National Insurance, pension, bonus and recruitment fees.

Marketing is the strategy. It defines the Ps: the product you lead with, the price, where you show up and what you promise. Sales closes the leads marketing creates. Split them into two departments with two bosses and you get the oldest fight in business: marketing says the leads are fine, sales says they’re rubbish, and nobody can prove either.

A good fractional CMO owns positioning, brand and demand. What falls between the chairs in most founder-led businesses is everything after the lead: the pipeline, pricing, the sales process, and the numbers that connect a campaign to a signed contract.

Is your problem getting noticed, or getting paid?

• -Nobody knows you exist: hire a CMO. Loud, clear, different.
• -They know you, they enquire, and then nothing predictable happens: you need someone who owns the whole engine. Build it, measure it, sell it. That’s a CCO.

At Bomae I won a Creative Circle Award for a campaign that reached 2M+ views. That’s the marketing half. The other half is why it mattered: I built everything on data, creativity and tech, so I could follow a customer from the creative, through the campaign, to the page that converted, the salesperson who closed them and the time they spent at every step of the funnel. That engine took Bomae to 28M DKK in revenue and the FT1000 three years running.

Read the Bomae story →

I work as a fractional CCO. That covers the CMO job plus sales and pricing, as one department: £3,000 a month for one day a week, £5,500 for two. Month to month, no notice period, excluding VAT.