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Available now for two fractional clients. 1-2 days a week. London monthly, Copenhagen based.
Fractional CCO
I build the commercial engine, measure it and get it sold. Marketing that creates demand, data that shows what works, and a sales process that turns it into revenue. From £3,000 a month.
Or email tmk@tomaskrogh.com
The short answer
A fractional chief commercial officer (CCO), also called a fractional commercial director, is a senior commercial leader who works in your business one or two days a week instead of full-time. I own marketing and sales as one engine: I build it, measure it and get it sold.
Typical UK cost: £4,000 to £8,000 a month. Mine: £3,000 for one day a week, £5,500 for two. What it costs →
When it makes sense
What I bring
A brand and campaigns people talk about. At Bomae, one campaign won a Creative Circle Award and reached 2M+ views.
Every pound tracked from first click to signed customer. Decisions on numbers, not opinions.
AI and automation built into the commercial process, so a small team does the work of a big one.
Then I structure sales around it: a clear process, a pipeline you can read, and pricing that reflects the value you create. Most founders start with sales. I start with why anyone is calling you in the first place.
The first 90 days
Weeks 1-2
Brand, channels, data, funnel and pricing. Where demand comes from today, where it leaks, and the three decisions that matter. In writing.
Weeks 3-8
Positioning and brand story, the demand engine across content, campaigns, paid and organic, tracking and dashboards, pricing, and a sales process that converts.
Weeks 9-12
A weekly commercial meeting, coaching the team on the numbers, the profile for your first commercial hire and a handover plan.
CCO, CMO or CRO?
| Role | Owns | Hire it when |
|---|---|---|
| CMO | Brand, positioning, demand | Nobody knows you exist |
| CRO | Pipeline, sales team, forecast | Demand exists, but closing doesn't scale |
| CCO | All of it, plus pricing and the numbers that connect them | The problem is the whole engine |
Marketing is the strategy that sets the Ps. Sales closes the leads marketing creates. Split them into two departments and they spend their time blaming each other. I run them as one. CMO vs CCO, and what each costs →
Indifference is the enemy. The riskiest thing you can do is be ignorable.
What I believe
Every week
Pricing
£3,000/ month
Embedded as your part-time CCO. I sit in your leadership meetings, build the brand, demand and sales engine with your team, and own the outcomes alongside you.
No minimum term. No notice period.
£5,500/ month
For the build phase after a raise or a new strategy. Two days a week to build the demand engine, the data behind it and the team that runs it.
No minimum term. No notice period.
Other ways to work together, from a single Growth Day to a board seat: all prices →
Proof
Co-founder · Property
Bomae.
0 to 28M DKK and 3× FT1000
Built a new category in Danish property: buyer's advisory. I owned the commercial engine end to end.
Read the story →Co-founder & CEO · Marketplace
MovoGO.
Digitising equipment rental
A SaaS operating system for rental companies plus an instant-booking marketplace for contractors.
Read the story →Board member
Samala.
A commercial and data lens on the board
External board member at a 60M+ DKK Danish company with a digital and commercial mandate.
Read the story →FAQ
I build the commercial engine, measure it and get it sold, 1-2 days a week: brand and positioning, the marketing that creates demand, the data you steer by, pricing, and a sales process that converts. Between days I'm on Slack or email.
The UK market range is £900 to £1,500 a day, usually £4,000 to £8,000 a month for one to two days a week. Mine is £3,000 a month for one day a week and £5,500 for two, excluding VAT. Full cost breakdown →
A CMO owns marketing. A CCO owns marketing and sales as one department, plus pricing and the numbers that connect a campaign to a signed contract. I believe they belong together: marketing sets the Ps, sales closes what marketing creates. Fractional CMO cost UK →
Fractional while the commercial engine is being built, full-time once it runs and needs someone every day. Fractional vs full-time →
Both. I challenge the plan first, then I build it with your team. I don't do the work your team should own long-term.
Founder-led businesses with £1-15M revenue that need commercial leadership but not a full-time executive yet.
One or two for most founder-led businesses. If you need three or more, it's time for a full-time hire.
Now. I'm available, and we can usually start within a week of the first call.
No. Month to month, no notice period. If it isn't working, you stop.
Then you need a full-time hire, and I'll help you find and onboard them.