Free tool for founders
The Commercial Health Check.
Revenue is up, you’re busier than ever, and you still can’t say where next quarter’s customers come from. Six questions tell you which part of the commercial engine is holding you back.
Free. No email required. 60 seconds. Built for founder-led B2B businesses.
Step 1 of 2
What stage are you at?
Bootstrapped or backed, what counts as healthy changes as you grow. Your score is graded against benchmarks for where you are.
Why this exists
The questions I ask on day one.
Most founder-led businesses don’t have a strategy problem. They have a free pilot that never converts, a pipeline full of deals nobody has spoken to in a month, a buyer who isn’t the person who signs, and a founder who is the whole sales team.
These are the checks I run in the first two weeks of every engagement. The tool gives you the score before you spend a pound on anyone, including me.
Next step
You’ve got the score. Now fix it.
One day
The Growth Day.
Your commercial engine on the table. A 90-day plan you can actually run. £3,500.
1-2 days a week
Fractional CCO.
I challenge the plan, then build the engine with your team. From £3,000 a month, no minimum term.
No surprises
Published prices.
Every offer and what it costs, on one page.
FAQ
What founders ask about the health check.
What is a commercial health check?
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A quick diagnosis of whether your commercial engine can grow without breaking. It looks at how you win customers and turn them into revenue: pricing of pilots, the quality of your pipeline, who signs the contract, and how much of it depends on the founder. It is the same set of questions I start with on a Growth Day or in the first two weeks as a fractional CCO.
What does it score?
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Six areas: revenue foundation, how you run pilots and trials, pipeline reality, the buying process, how scalable your go-to-market is without the founder, and runway. Each gets a green, amber or red rating and a plain-English verdict, plus a concrete fix for the worst problems.
Who is it for?
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Founders of B2B businesses, bootstrapped or backed, who sell to other companies and feel growth depends too much on them. It is sharpest for SaaS, marketplaces, construction and property businesses, because that is where the questions come from.
Is it free?
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Yes. No email gate, no signup, no sales call. You get your full score, verdict and fixes on screen straight away.
What should I do with a low score?
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Start with the single red area the tool flags first. Most founders fix one bottleneck at a time. If you want help, a one-day Growth Day turns the score into a 90-day plan, and a fractional CCO builds the fix with your team 1-2 days a week. See the Growth Day.