Situation
A category nobody knew they needed.
In 2016 I co-founded Bomae Køberrådgivning, a buyer's advisory firm in the Danish property market. A new category: most buyers didn't know they could have an advisor on their side.
What I did
I owned the commercial engine.
I owned the commercial engine end to end: positioning, pricing, marketing, hiring and operations. I built the brand with campaigns people talked about, and I designed AI and machine-learning systems into the commercial process.
Results
The numbers.
- -28M DKK annual revenue
- -10B+ DKK in property transactions facilitated
- -20M+ DKK marketing budget managed
- -50+ hires, core team of ~25
- -FT1000 three years running (2022, 2023, 2024)
- -Creative Circle Award for Best Movie Commercial in Humour