Samala: bringing a commercial and data lens to the board.

Samala is a Danish company with 60M+ DKK revenue. I joined the board in March 2024 as an external member with a digital and commercial mandate.

I bring the commercial, technology and data perspective to the board. A big part of that is digitalisation: finding where technology can cut administration and give people more time for the work that matters.

I talk to the people doing the work, not only to management. I turn what I hear into a prioritised plan the board can make decisions on, and I stay on it until it is delivered.

I'm an operator who also governs: I can sit on a board and still get my hands into the detail when that's what the company needs.