Before you go
You still need someone to tell you it's wrong before you scale it. One day. A real plan. No retainer required.
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Available now for two fractional clients. 1-2 days a week. London monthly, Copenhagen based.
Creativity. Data. Tech.
For founder-led businesses between £1M and £15M in London and Scandinavia. 1-2 days a week, as long as it takes to make your commercial engine run without me.
Available now for two fractional clients. London monthly.
Who I am
I co-founded Bomae and built it from zero to 28 million DKK in revenue, on the FT1000 list three years running. Creativity, data and tech together, a 20M+ DKK marketing budget and 50+ hires to turn demand into revenue.
Today I run MovoGO, a marketplace for equipment rental. Since March 2024 I've also sat on the board of Samala, a 60M+ DKK Danish company, with a digital and commercial mandate. I'm an operator who also governs.
I work with a small number of founder-led businesses between £1M and £15M. I'd rather tell you the truth in week one than charm you into year three.
Sectors
I run MovoGO, a marketplace for equipment rental. I know how rental groups, contractors and equipment makers buy.
How I help →Two-sided growth, pricing, supply density, sales-led vs product-led.
How I help →Eight years building Bomae, a buyer's-advisory firm, to 28M DKK.
How I help →How we work
A full day inside your business. We pull apart the commercial engine, find what's actually broken, and you walk out with a 90-day plan you'd bet your own money on.
On call for the founder. Two structured sparring sessions a month plus async access when the room is on fire and you need an outside brain.
No minimum term. No notice period.
Embedded as your part-time CCO. I sit in your leadership meetings, build the brand, demand and sales engine with your team, and own the outcomes alongside you.
No minimum term. No notice period.
A non-passive board seat. I show up prepared, ask the questions nobody else will, and hold the founder accountable to the strategy you committed to.
Need two days a week for a build phase? £5,500 / month. See all prices →
The manifesto
Rule 01
I set the direction and I help build it. Then your team owns it.
Rule 02
Every assumption gets questioned, including mine.
Rule 03
You know what I cost before we speak.
Rule 04
If we're not a fit, I'll tell you on the first call.
Rule 05
I measure my work by the decisions you make and the numbers that move.
FAQ
Something else on your mind? Ask it in the form below. I answer every one.
I build the commercial engine, measure it and get it sold, 1-2 days a week: brand and positioning, the marketing that creates demand, the data you steer by, pricing, and a sales process that converts. Between days I'm on Slack or email.
Most founder-led businesses between £1M and £15M don't need a £200k full-time CCO yet. They need someone senior 1-2 days a week to build the engine, challenge the founder and stop expensive mistakes before they happen. That's what fractional buys you.
Both. I challenge the plan first, then I build it with your team. I don't do the work your team should own long-term.
Founder-led businesses with £1-15M revenue that need commercial leadership but not a full-time executive yet.
Copenhagen. I'm in London every month and work remotely in between.
Now. I'm available, and we can usually start within a week of the first call.
No. Month to month, no notice period. If it isn't working, you stop.
Because the discovery-call dance is a tax on trust. If my fees scare you, we shouldn't be on a call together. If they don't, we can spend that hour on your business instead of mine.
Yes. See the page for recruiters. For recruiters →
If you've read this far
I take your strategy apart until only the parts that work are left. Then I build the engine with your team.
I reply within one working day. Or write directly: tmk@tomaskrogh.com