Creativity. Data. Tech.
I'm Tomas M. Krogh — a Danish fractional CCO and commercial advisor for founder-led businesses in London and Scandinavia. I don't validate your strategy. I take it apart until only the parts that work are left standing.
The Manifesto
Your team runs the plays. The capability stays inside your business — not inside an invoice you'll keep paying forever.
Including yours. Including mine. Comfort is the enemy of a working commercial engine.
Hiding fees is a tax on trust. You'll know what I cost before we ever speak.
I keep a small number of engagements on purpose. If the fit is wrong, I'll tell you in the first call.
If a Growth Day saves you six months of wrong direction, that's the deliverable. Not a slide deck.
Who I am
In ninety seconds.
I scaled Bomae from zero to 28 million DKK in revenue, took the company to the FT1000 list of Europe's fastest-growing companies three years running, and helped facilitate 10 billion DKK in property transactions along the way.
I owned a marketing budget north of 20 million DKK, hired 50+ people across commercial, marketing and product, and ran a creative campaign that reached 2 million views and won at the Creative Circle Awards.
I'm Danish, based between London and Copenhagen, and I work with a small number of founder-led businesses between £1M and £15M in revenue. I'm direct, allergic to corporate filler, and I'd rather tell you the truth in week one than charm you into year three.
How we work
A full day inside your business. We pull apart the commercial engine, find what's actually broken, and you walk out with a 90-day plan you'd bet your own money on.
On call for the founder. Two structured sparring sessions a month plus async access when the room is on fire and you need an outside brain.
Embedded as your part-time CCO. I sit in your leadership meetings, direct the commercial function, and own the outcomes alongside you.
A non-passive board seat. I show up prepared, ask the questions nobody else will, and hold the founder accountable to the strategy you committed to.
Track record
Revenue scaled at Bomae from zero.
Europe's fastest-growing companies.
Property transactions facilitated.
Marketing budget owned and operated.
Hired across the growth journey.
Award-winning campaign, Creative Circle.
FAQ
Most founder-led businesses between £1M and £15M don't need a £200k full-time CCO. They need someone senior in the room two days a month to direct the function, challenge the founder, and stop expensive mistakes before they happen. That's what fractional buys you.
Because the discovery-call dance is a tax on trust. If my fees scare you, we shouldn't be on a call together. If they don't, we can spend that hour on your business instead of mine.
Founder-led businesses between £1M and £15M in revenue, usually post-product-market-fit, usually stuck on the same plateau for 6–12 months. Service businesses, marketplaces, founder-led brands. I say no a lot.
Pre-work to read your business cold. A full day in person, going through the commercial engine end to end. A written diagnosis and a 90-day plan within 72 hours. Two follow-up calls so the plan actually ships. £3,500 plus travel. Done.
If you've read this far