The Growth Day
One day. Your commercial engine on the table. A 90-day plan you can actually run.
The Growth Day is a full-day commercial intensive for founder-led businesses. One founder, or one leadership team. One day. One concrete output: a prioritised 90-day commercial roadmap you can start running on Monday. £3,500 + travel. Includes a 30-day follow-up call to see what moved.
This is the lowest-risk way to find out if we should work together. Most founders who become long-term clients start here. Many stop here - and that's fine too. You should leave the day better off either way.
1
Day
90
Day roadmap
30
Day follow-up
£3,500
Fixed price
What it is
No agenda theatre.
A full day - usually 9:00 to 17:00 - in a single room with you and, if you want, your leadership team. No agenda theatre. No Post-it notes. No workshop facilitation language.
I arrive having read everything you've sent me in advance: numbers, decks, positioning, pricing, customer data, whatever exists. The day is spent taking your commercial engine apart - pricing, positioning, go-to-market, funnel, commercial team, product-market fit, investor story - and rebuilding it in front of you. Out loud. With the hard questions on the table.
You leave with a written 90-day commercial roadmap: the three to five things that actually matter next, in order, with the commercial logic behind each one, and - maybe more importantly - the list of things you should stop doing.
Thirty days later, we get back on a call. Short, structured, honest. What moved? What didn't? Where did reality push back? That call often opens the door to an ongoing engagement, but it doesn't have to. The follow-up is included either way.
What happens
During the day.
Rough flow. Not a script. The real shape of the day depends on where you're actually stuck.
Morning
Open the hood.
We start with the numbers and the narrative. Your version of the business, on the table. Where the money comes from today, where you think it's going to come from next year, and why. I push back on the soft parts of the story. We look at pricing, unit economics, customer mix, churn, pipeline, win rates, and anything else that tells the truth about the commercial engine.
Late morning
Find the real problem.
There's almost always one real problem hiding behind three fake ones. We find it. This is usually the most uncomfortable part of the day. It's also the most valuable.
Lunch
Don't talk about the business.
Thirty minutes of actual brain rest. This matters.
Early afternoon
Build the plan.
With the real problem on the table, we start building the 90-day roadmap. What changes. What stays. What stops. What needs new thinking on pricing, positioning, sales motion, team structure, or focus. I write as we go.
Late afternoon
Pressure-test and commit.
We take the draft roadmap and stress-test it against reality. What could go wrong. What the team will resist. Where the founder will be tempted to backslide. By the end, you either commit to the plan in the room or we tear it up and start again. No diplomatic fudge.
End of day
The roadmap is yours.
You leave with a written document. I send a clean version within 48 hours.
30 days later
The follow-up call.
45 minutes. What moved, what didn't, and honest feedback on both.
Deliverables
What you walk away with.
90-day commercial roadmap.
3-5 prioritised actions with commercial logic, sequencing, and who owns what.
Stop-doing list.
Usually just as valuable as the do-list.
Commercial narrative.
The version of your story that holds up under pressure.
Founder note.
The one thing I'd bet money on being your real commercial problem, in writing.
30-day follow-up call.
To see what actually happened.
Fit
Who this is for.
Founder-led businesses between roughly £1M and £15M in revenue where:
Commercial strategy is unclear or stalled.
Growth has slowed and you can't cleanly explain why.
You're about to make an expensive strategic decision and you want it pressure-tested first.
You want a real operator's eyes on the business, not a consultant's framework.
You're curious about a retainer but you want to test the fit before committing.
Honest
Who this is not for.
Just as direct about this.
Not a training day. You won't be taught frameworks. You'll be challenged.
Not a workshop with exercises. Nobody's grouping Post-its.
Not comfortable. The whole point is the opposite of comfortable.
Not a diagnostic handoff. I don't produce a 60-page deliverable you file and forget. You leave with a plan you're actually going to run.
Not a substitute for product-market fit. If you don't yet have customers paying for a thing they want, a Growth Day isn't the right spend.
Not for companies under ~£250k revenue. Too early. The time is better spent finding the first hundred customers.
Price
No surprises.
Led by the founder who scaled Bomae to 28M DKK revenue, three consecutive FT1000 listings, and 10B DKK in facilitated transactions.
The Growth Day
Full day + 90-day roadmap
£3,500
+ Travel and accommodation
Billed at cost
30-day follow-up call
Included
Paid in full on booking. One invoice. No surprises.
Why this exists
The natural entry point.
I'm going to name this plainly: the Growth Day is designed as both a standalone product and the natural first step into an ongoing engagement. No pressure. No hidden agenda. If after the day - and the 30-day follow-up - a retainer makes sense, we'll talk about it then. If it doesn't, you've still got a real plan and you're a better operator for it.
Most founders who end up on the Advisor or Growth Partner retainer start here. Many who don't still send other founders my way. Either outcome is fine.
FAQ
Frequently asked.
Where does the Growth Day happen?
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In London, Copenhagen, or your offices - whichever makes the most sense. In person is strongly preferred. I've run them remotely in exceptional cases but it's a compromise.
Can my co-founder / leadership team be in the room?
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Yes - up to three people total. Beyond that the dynamic changes and it becomes a different kind of session. For a full leadership team offsite, that's a scoped project, not a Growth Day.
What do I need to send in advance?
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A short commercial brief (what's working, what's not, what you think the problem is), your latest P&L or management accounts, a recent pitch deck or strategy doc if one exists, pricing, and any customer data that tells the truth about who actually buys. I send a simple prep list once we confirm a date.
How much does a commercial strategy workshop cost in London?
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Most comparable engagements from established advisors run £2,500-£7,500 for a full day, and often come with a consulting retainer behind them. The Growth Day is £3,500, fully standalone, with a 30-day follow-up included and no expectation of a retainer.
What's the difference between the Growth Day and hiring a fractional CCO?
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The Growth Day is a one-off intensive - one day, one roadmap, done. A fractional CCO (my Growth Partner retainer) is an ongoing partnership - biweekly sparring, shared commercial ownership, board presence. Most people start with the Growth Day and only move to the retainer once they know the fit is real.
Is a strategy day worth it for a founder-led business under £10M revenue?
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If your commercial model is unclear or stalled, and you've tried to solve it alone for more than 90 days without moving forward - yes. If your issue is execution capacity rather than direction, probably not. A Growth Day fixes direction, not capacity.
Can I get a 90-day commercial roadmap without hiring a consultant long-term?
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Yes. That's literally what this is. You walk out with the plan. I don't own your roadmap - you do.
Who runs commercial strategy intensives for founder-led businesses in the UK?
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A small number of named operators. Tomas M. Krogh is one of them - Danish founder-CEO with a scaled operator track record, working primarily with founder-led businesses in London and Scandinavia.
If you know you want to book a Growth Day, the fastest path is the contact form.
Tell me what you're working on and what's not working. I'll come back within 48 hours with dates.