Tomas M. Krogh.

Investor Database

Leading VC Firms.

Profiles of venture capital firms across multiple sectors. Ticket sizes, investment thesis, recent activity, and editorial perspective.

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Before You Pitch

Stop pitching blind. The commercial reality of raising capital.

Founders treat venture capital like a revenue model. It isn't. VCs are financial allocators looking for asymmetric returns, and they are ruthlessly efficient at identifying broken Go-To-Market engines.

If you walk into a partner meeting with a 12-month enterprise procurement cycle and no bottom-up "land and expand" motion, they already know your runway will burn before you close the deal. They won't tell you that, though. They will smile, tell you they love the vision, and say, "You're a bit too early for us. Let's stay in touch." That is VC code for: "We don't believe you know how to sell this."

Pre-Seed.

The Operator's Wedge

At Pre-Seed, VCs aren't funding your 10-year platform vision; they are funding your ability to get a site manager to actually give a damn. Everyone has a PowerPoint and a TAM slide. Can you prove that your product solves a problem painful enough that a notoriously stubborn industry will actually adopt it? If your "wedge" into the market is weak, you won't survive to Seed.

Seed.

Commercial Proof & Unpaid Pilots

The founder honeymoon ends here. If you are 18 months in and still bragging about "successful unpaid pilots," you are unfundable. Seed investors need to see that someone will actually pay for the medicine. They are looking for early commercial velocity-proof that you can convert interest into MRR without the founder being in the room for every single pitch.

Series A.

The Math Equation

This is where the music stops. Series A is no longer about the visionary founder; it is an interrogation of your Go-To-Market machine. If your CAC payback period is broken, or your sales pipeline is reliant on unscalable founder-led relationships, you get passed on. They are buying a repeatable, scalable revenue engine. If you haven't built one, do not ask for £5M.

This database maps the active capital in London's built environment. But before you filter by check size and start firing off cold emails, you need to understand the brutal commercial math they are measuring you against.