Tomas M. Krogh.
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Investor Profile

DMG Ventures.

PropTechConsumer TechSustainability

Editorial Perspective

DMG Ventures is the venture arm of Daily Mail Group (DMGT)—giving portfolio companies access to one of the UK's largest media audiences for customer acquisition. They run two funds: Headline Fund (£250K–£1.5M, Seed–Series A) and Scale Fund (£1M–£5M, media-for-equity at Series B+). PropTech is a stated investment theme that resonates with their readers. Best fit for consumer-facing or prosumer PropTech startups that can leverage media distribution for growth—think property search, home improvement, or residential services. Not ideal for B2B enterprise PropTech; their edge is consumer reach through the Daily Mail and Metro audiences.

Investment Profile.

Check Size

£0.3M–£5.0M

Active Fund Vintage

2022

Investment Stages

Seed, Series A

Headquarters

London, UK

Investment Strategy.

The complete funding journey. This firm focuses on stages highlighted below.

Pre-Seed

$10K–$1M

Stage Focus

Proof of concept / Prototype

Growth Elements

  • Hiring
  • Product development
  • Early validation

Seed

$500K–$3M

Stage Focus

Product-market fit

Growth Elements

  • Hiring
  • Product iteration
  • Initial traction

Series A

$5M–$15M

Stage Focus

Revenue growth & scale

Growth Elements

  • Hiring
  • Development
  • Operations
  • Branding & Marketing

Series B

$15M–$50M

Stage Focus

Growth & expansion

Growth Elements

  • Hiring
  • Market expansion
  • M&A exploration

Series C

$50M–$200M+

Stage Focus

Large-scale expansion

Growth Elements

  • International markets
  • Acquisitions
  • Scale operations

Check Size for This Fund

£0.3M–£5.0M

Typical check size across all stages. Size may vary by stage and fund vintage.

Notable Portfolio.

Cazoo

Zilch

Taboola

Poolhouse

Recent Activity.

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Poolhouse ($34M Seed, led, 2025)

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5 new investments in past 12 months

Investment Team.

Manuel Lopo De Carvalho

Managing Partner

Board Seats

Poolhouse
Tomas M. Krogh - Fractional commercial advisor

Tomas M. Krogh

Fractional Chief Commercial Officer

I specialize in taking founder-led commercial engines apart until only the parts that work are left standing. Before advising, I operated-scaling a business from zero to the FT1000 list three years running and facilitating 10 billion DKK in property transactions. I don't write polite advisory decks; I give you the exact commercial reality check you need before an investment committee does it for you.

Commercial intelligence last verified on 21 April 2026. Public deal activity sourced via Crunchbase/Dealroom.

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