Fractional revenue leadership for B2B marketplaces and SaaS.

• -Chicken and egg. Buyers won't come without supply, and suppliers won't join without buyers. You have to decide which side you pay for, and for how long.
• -Supply density before geography. Ten suppliers in one city beat a hundred spread across a country. Most marketplaces expand too early and end up thin everywhere.
• -Take rate vs subscription. Charge per transaction and suppliers route deals around you. Charge a flat fee and you cap your upside. The model decides your growth.
• -Sales-led onboarding of traditional suppliers. Your suppliers don't sign up from an ad. Someone has to sit with them, show them the money, and set them up.

• -Decide which side to build first and what it costs to get there.
• -Pricing model: take rate, subscription or a mix, tested with real customers.
• -A sales process for onboarding suppliers, with a pipeline you can read.
• -Sales-led vs product-led: where each belongs in your funnel.
• -The first commercial hires and the metrics they're measured on.
• -Reporting the board and investors can steer by.

At MovoGO I built the go-to-market for a SaaS operating system for rental companies plus an instant-booking marketplace for contractors. Closed platform, value-based pricing tiered by assets and locations, and a broker product line.

Before that I built Bomae to 28M DKK by creating a category buyers didn't know existed. Both stories are below.