Fractional CCO for property services and PropTech.

• -Trust-based sales. People are making the biggest financial decision of their lives, or a landlord is betting a portfolio on your software. Nobody buys from a stranger.
• -Long consideration. Buyers research for months. If you're not in their head when they're ready, you lose to whoever is.
• -Brand matters. In a market full of lookalike agents and platforms, the brand is often the only difference a customer can see.

I co-founded Bomae, a buyer's advisory firm, and owned the commercial engine for eight years: 28M DKK revenue, 10B+ DKK in property transactions, a 20M+ DKK marketing budget, 50+ hires and FT1000 three years running. Read the Bomae story.

• -Positioning that makes you the obvious choice, not one of five.
• -Pricing that reflects the value you create, not what the agent down the road charges.
• -Brand and marketing that stay with buyers through a long consideration.
• -A sales process and pipeline for trust-based deals.
• -The first commercial hires, and data and automation that make them faster.

I keep a free guide to PropTech investors in the UK and a directory of London investors, with my view on each. A few PropTech names to start with:

• Concrete VC
• Pi Labs
• PT1 (PropTech1 Ventures)
• Round Hill Ventures
• JLL Spark