Fractional CCO - 1 day a week
£3,000/ month
Weekly leadership presence. I run the commercial agenda with your team.
No minimum term. No notice period.
Construction · Plant · Equipment
Fractional commercial director for construction and equipment businesses.
From the co-founder of MovoGO. I build the commercial side of businesses that sell to rental groups, contractors and utilities. 1-2 days a week.
Or email tmk@tomaskrogh.com
The problem
Long cycles, cost-plus pricing, a website nobody updates.
Equipment makers, rental companies and construction-tech firms sell through long cycles to rental groups, contractors and utilities. The MD still owns the relationships, pricing is cost-plus, and digital sales is a website nobody updates.
Why me
I spend my days with rental companies and contractors.
I run MovoGO, a marketplace for construction equipment rental. I spend my days with rental companies and contractors. I know how they buy, what they hate about software, and how long decisions take.
What I do
What I build with your team.
- -Build the sales structure and pipeline around the MD.
- -Move pricing from cost-plus to value.
- -Digital channels that produce enquiries.
- -Hire and onboard the first sales hire.
- -Reporting for the owners or PE board.
Typical clients
Who I work with.
- -Equipment and trailer manufacturers (£5-50M).
- -Construction-tech startups after a seed or Series A.
- -Specialist hire companies modernising their commercial side.
Proof
Built, not advised.
Co-founder & CEO · Marketplace
MovoGO.
Digitising equipment rental
A SaaS operating system for rental companies plus an instant-booking marketplace for contractors.
Read the story →Co-founder · Property
Bomae.
0 to 28M DKK and 3× FT1000
Built a new category in Danish property: buyer's advisory. I owned the commercial engine end to end.
Read the story →Pricing
1-2 days a week. Month to month.
Fractional CCO - 2 days a week
£5,500/ month
For the build phase: pipeline, pricing, first hires.
No minimum term. No notice period.