Tomas M. Krogh.
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Investor Profile

Plug and Play Real Estate & Construction.

PropTechConTechSmart BuildingsSustainability Tech

Editorial Perspective

Plug and Play is the world's largest innovation platform, and their Real Estate & Construction vertical is one of the most active PropTech/ConTech accelerators globally. They run batch-based programmes connecting early-stage startups with corporate partners including JLL, CBRE, Cushman & Wakefield, Mitsui Fudosan, and Lendlease. Investment cheques are small ($100K–$500K) but the real value is structured pilot access to 30+ corporate RE partners. Their London and European programmes have accelerated 100+ RE and construction startups. Best fit for pre-seed and seed founders who need corporate pilot access more than capital—if your product requires validating with an enterprise RE operator before raising a bigger round, PnP's batch programme fast-tracks that. Not for founders seeking large cheques or patient capital.

Investment Profile.

Check Size

£0.1M–£0.5M

Active Fund Vintage

2025

Investment Stages

Pre-Seed, Seed

Headquarters

London, UK

Investment Strategy.

The complete funding journey. This firm focuses on stages highlighted below.

Pre-Seed

$10K–$1M

Stage Focus

Proof of concept / Prototype

Growth Elements

  • Hiring
  • Product development
  • Early validation

Seed

$500K–$3M

Stage Focus

Product-market fit

Growth Elements

  • Hiring
  • Product iteration
  • Initial traction

Series A

$5M–$15M

Stage Focus

Revenue growth & scale

Growth Elements

  • Hiring
  • Development
  • Operations
  • Branding & Marketing

Series B

$15M–$50M

Stage Focus

Growth & expansion

Growth Elements

  • Hiring
  • Market expansion
  • M&A exploration

Series C

$50M–$200M+

Stage Focus

Large-scale expansion

Growth Elements

  • International markets
  • Acquisitions
  • Scale operations

Check Size for This Fund

£0.1M–£0.5M

Typical check size across all stages. Size may vary by stage and fund vintage.

Notable Portfolio.

Aquicore

Enertiv

Rhinoworks

100+ RE & Construction startups

Recent Activity.

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Active RE & Construction accelerator batches (2024-2025)

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Corporate partner pilots with JLL, CBRE, Cushman & Wakefield

Tomas M. Krogh - Fractional commercial advisor

Tomas M. Krogh

Fractional Chief Commercial Officer

I specialize in taking founder-led commercial engines apart until only the parts that work are left standing. Before advising, I operated-scaling a business from zero to the FT1000 list three years running and facilitating 10 billion DKK in property transactions. I don't write polite advisory decks; I give you the exact commercial reality check you need before an investment committee does it for you.

Commercial intelligence last verified on 22 April 2026. Public deal activity sourced via Crunchbase/Dealroom.

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