Editorial Perspective
Pi Labs understands the notoriously long procurement cycles in real estate and construction better than generalist funds. Based on their recent early-stage deployment, they bias heavily toward founders who have cracked a "wedge" GTM strategy—getting in through site-level operators or specific project managers before expanding to enterprise-wide licenses. If your Go-To-Market model relies on top-down, 12-month enterprise sales cycles without a land-and-expand motion, your runway will burn before you hit their Series A milestones. They want to see extreme capital efficiency and a proven, repeatable sales motion at the site level.
Investment Profile.
Check Size
£0.3M–£1.0M
Investment Stages
Pre-Seed, Seed, Series A
Headquarters
London, UK
Investment Strategy.
The complete funding journey. This firm focuses on stages highlighted below.
Pre-Seed
$10K–$1M
Stage Focus
Proof of concept / Prototype
Growth Elements
- →Hiring
- →Product development
- →Early validation
Seed
$500K–$3M
Stage Focus
Product-market fit
Growth Elements
- →Hiring
- →Product iteration
- →Initial traction
Series A
$5M–$15M
Stage Focus
Revenue growth & scale
Growth Elements
- →Hiring
- →Development
- →Operations
- →Branding & Marketing
Series B
$15M–$50M
Stage Focus
Growth & expansion
Growth Elements
- →Hiring
- →Market expansion
- →M&A exploration
Series C
$50M–$200M+
Stage Focus
Large-scale expansion
Growth Elements
- →International markets
- →Acquisitions
- →Scale operations
Check Size for This Fund
£0.3M–£1.0M
Typical check size across all stages. Size may vary by stage and fund vintage.
Notable Portfolio.
LandTech
Plentific
Contilio
SymTerra
Recent Activity.
CONXAI (€5M Series A)
VerbaFlo ($7M Seed - Lead Investor)
AIRMO (€5M Seed)
Elyos AI (€11.1M Series A)
Investment Team.
Tomas M. Krogh
Fractional Chief Commercial Officer
I specialize in taking founder-led commercial engines apart until only the parts that work are left standing. Before advising, I operated-scaling a business from zero to the FT1000 list three years running and facilitating 10 billion DKK in property transactions. I don't write polite advisory decks; I give you the exact commercial reality check you need before an investment committee does it for you.
Commercial intelligence last verified on 20 April 2026. Public deal activity sourced via Crunchbase/Dealroom.