Editorial Perspective
Passion Capital is a London seed fund with a portfolio of 96 companies including early bets in Monzo and GoCardless. Founded in 2011, they value relationships and deep founder engagement. They invest £250K–£2M at pre-seed and seed across multiple sectors including PropTech. Their strength is the quality of their network—strong connections across London's tech ecosystem and follow-on VC landscape. Best fit for first-time founders in PropTech/ConTech who need a well-connected seed investor with patience and relationship-first approach. Less useful for founders who need deep sector expertise or corporate RE introductions.
Investment Profile.
Check Size
£0.3M–£2.0M
Active Fund Vintage
2020
Investment Stages
Pre-Seed, Seed
Headquarters
London, UK
Investment Strategy.
The complete funding journey. This firm focuses on stages highlighted below.
Pre-Seed
$10K–$1M
Stage Focus
Proof of concept / Prototype
Growth Elements
- →Hiring
- →Product development
- →Early validation
Seed
$500K–$3M
Stage Focus
Product-market fit
Growth Elements
- →Hiring
- →Product iteration
- →Initial traction
Series A
$5M–$15M
Stage Focus
Revenue growth & scale
Growth Elements
- →Hiring
- →Development
- →Operations
- →Branding & Marketing
Series B
$15M–$50M
Stage Focus
Growth & expansion
Growth Elements
- →Hiring
- →Market expansion
- →M&A exploration
Series C
$50M–$200M+
Stage Focus
Large-scale expansion
Growth Elements
- →International markets
- →Acquisitions
- →Scale operations
Check Size for This Fund
£0.3M–£2.0M
Typical check size across all stages. Size may vary by stage and fund vintage.
Notable Portfolio.
Monzo (early)
GoCardless
96 portfolio companies
Recent Activity.
Active seed deployment from London (2024-2025)
Tomas M. Krogh
Fractional Chief Commercial Officer
I specialize in taking founder-led commercial engines apart until only the parts that work are left standing. Before advising, I operated-scaling a business from zero to the FT1000 list three years running and facilitating 10 billion DKK in property transactions. I don't write polite advisory decks; I give you the exact commercial reality check you need before an investment committee does it for you.
Commercial intelligence last verified on 22 April 2026. Public deal activity sourced via Crunchbase/Dealroom.