Tomas M. Krogh.
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Investor Profile

Entrepreneur First.

PropTechDeep TechAI

Editorial Perspective

Entrepreneur First is London's premier talent-first investor—they invest in individuals before they have a company, co-founder, or idea. EF's model: join a 3-month cohort, get matched with a co-founder, build a company, receive ~£80K–£200K pre-seed investment. PropTech and ConTech companies have emerged from EF cohorts. Best fit for technical experts with deep construction or real estate domain knowledge who want to find a technical co-founder and build a company from scratch. The formation-stage model means EF is for people, not products. Not for founders who already have a company and need capital.

Investment Profile.

Check Size

£0.1M–£0.2M

Active Fund Vintage

2024

Investment Stages

Pre-Seed

Headquarters

London, UK

Investment Strategy.

The complete funding journey. This firm focuses on stages highlighted below.

Pre-Seed

$10K–$1M

Stage Focus

Proof of concept / Prototype

Growth Elements

  • Hiring
  • Product development
  • Early validation

Seed

$500K–$3M

Stage Focus

Product-market fit

Growth Elements

  • Hiring
  • Product iteration
  • Initial traction

Series A

$5M–$15M

Stage Focus

Revenue growth & scale

Growth Elements

  • Hiring
  • Development
  • Operations
  • Branding & Marketing

Series B

$15M–$50M

Stage Focus

Growth & expansion

Growth Elements

  • Hiring
  • Market expansion
  • M&A exploration

Series C

$50M–$200M+

Stage Focus

Large-scale expansion

Growth Elements

  • International markets
  • Acquisitions
  • Scale operations

Check Size for This Fund

£0.1M–£0.2M

Typical check size across all stages. Size may vary by stage and fund vintage.

Notable Portfolio.

Magic Pony Technology (acquired by Twitter)

Tractable

Cleo

Recent Activity.

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Active London cohorts (2024-2025)

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Pre-seed formation-stage investments

Tomas M. Krogh - Fractional commercial advisor

Tomas M. Krogh

Fractional Chief Commercial Officer

I specialize in taking founder-led commercial engines apart until only the parts that work are left standing. Before advising, I operated-scaling a business from zero to the FT1000 list three years running and facilitating 10 billion DKK in property transactions. I don't write polite advisory decks; I give you the exact commercial reality check you need before an investment committee does it for you.

Commercial intelligence last verified on 22 April 2026. Public deal activity sourced via Crunchbase/Dealroom.

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